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XBox2 Viral Campaign

April 8th, 2005

Looks like the success of the old ilovebees Halo2 campaign has gone to Microsoft’s head. Speculation abounds that ourcolony.net is a new viral marketing campaign for the XBox2/360/revolution whatever. Commenters at Joystiq.com have some info on how to dig further:

Here’s what I found out so far. I cannot go any further because the site is down. =\
1) Type “play” in the box.
2) Click the ant thing.
3) Click “Join Existing Colony”.
4) Enter the password “81518413″.

Popularity: 1% [?]

Author: Ben Categories: Uncategorized Tags: ,
  1. Anonymous
    April 8th, 2005 at 22:55 | #1

    I tried your passwords and others…the site is not down, it’s just the wrong password.
    How did you get it? I created a community, they give a password but it always ends up by: “The community is growing” and they you’re stuck again.
    Any ideas?

  2. April 9th, 2005 at 09:03 | #2

    Yeah that ?The community is growing? message looks like an error page eh? Dunno…

  3. Anonymous
    April 9th, 2005 at 21:36 | #3

    here’s another code to join another colony where you don’t get the white screen anymore.
    After, how to get challenged, IDK

  4. April 18th, 2005 at 09:54 | #4

    Jesus! Who gives a shit man??! It’s just marketing!

  5. April 18th, 2005 at 13:38 | #5

    Ah Stu, just because you’re a Sony fanboy, you don’t have to be a hater…. ;)

  6. April 21st, 2005 at 16:12 | #6

    Awww I’m not a hater … if Sony pulled this kind of marketing wankerism I’d still be just as vitriolic, honest. I just don’t get why people find these corporate-advertising-masquerading-as-sites interesting.

    Shit, maybe I’m just not ‘with it’ anymore :)

  7. Gredge
    April 29th, 2005 at 17:07 | #7

    You should try being “not with it” while actually trying to CREATE this shit… I’m a big fan of transparent, corporate sponsored ARGs to increase involvement / add texture to the brand, but I find it creepy / weird / ineffectual / annoying when it’s “disguised” so lamely: “Ooooh, look, it’s the future trying to break through my browser! That MUST be real – especially as the URL was on the end of that HALO2 ad for only two seconds, not like five seconds, wow…”

    ANYway. Apparently I Love Bees was some kind of weird marketing “success” – half a million players, a couple of million lurkers, a global community… but did it SELL any HALO2 product?

    Look at Skype. Look at Google. Just make something good and show it to people; if they like it, they’ll buy into it.

    I would.

    Prolly.

    If I was ‘with it’…

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