Robert Scoble has an differet use for the new nofollow tag. I saw it as simply a way to tag links that I didn’t specifically write, because I cannot be sure of their veracity. Scoble on the other hand is considering using it as some sort of friend/foe system:
Because one link from my blog would have automatically put the store at the top of the search page on Google for “Redmond carpet store.” Why is that? Because of my Page Rank. Several thousand sites link to me so Google’s algorithm considers anything I link to as “highly relevant.” I’ve seen this many many times.
So, now I could link to that store so you all would be able to visit it, but I could add “nofollow” so that Google, Yahoo, MSN, and other search engines wouldn’t consider my link in their ranking system.
Interesting. I can’t help but feel it is a flawed approach, but I also can’t put my finger on why I feel that way. I think it has too much potential for abuse ( large news organisations using the nofollow tag, to stop their PageRank from being diluted by lesser sources ).
Of course nothing is stopping anyone from using the nofollow tag in an editorial manner, but I hope it doesn’t catch on.